![]() However, TikTok’s conversion rate has dropped from 2.65% to 0.96% - a consequence of the fast-paced nature of TikTok’s media as well as Gen Z’s disinclination towards corporate marketing.” Short form content is on the rise, with a catch: “Tiktok’s usage is up 115% from 2021, demonstrating short video’s powerful ability to raise brand awareness by sheer volume of ads in front of users. So the team there looked - at an aggregated level - at impressions and conversion across all campaigns run through Gamesight in 2022 (concentrating on PC/console games), and came to the following conclusions: So when I heard they’d published the 2022 version of their free report trying to answer the question - ‘what is the most effective ad network for games?’ - I moseyed over to download it. ![]() They have a ‘marketing attribution’ platform tuned for games & do influencer discover, relations and tracking - used in various ways by companies like Riot, NetEase, Sega, Bungie & more. Which is - in part - what the folks at Gamesight do. While I’ve been on the record as saying, uhh, ‘quite a lot of paid marketing for PC/console games is not well-directed’, I’m obviously a big fan of a metrics-led approach to working out the ‘good spend’ - and exposing the best ad platforms. ![]()
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